Thursday, May 24, 2012


It's officially time for a new iPhone case. 

My current, very plain but very trusty case has definitely seen better days. It has saved my poor iPhone from many a drop, and often taken the brunt of the fall resulting in chips, cracks and bits now missing. Not ideal.

Here are some cases that i'm tossing up between (ranked from most expensive to least expensive):
DanniJo - Henrick Case                                 DanniJo - Purple
Pantone - 7462                                          Pantone - Yellow
 Diane Von Furstenburg -                   Diane Von Furstenburg
Vintage Collection                               Vintage Collection
                                                               Metallic Star Dust Case

Mimmy xx

Tuesday, May 22, 2012


Image: ASOS
Loving this baby blue, mid-length, linen number from ASOS. Great with a white t-shirt, leather jacket and some cute sandals. Find it here.
Mimmy xx

Sunday, May 20, 2012


 Images: Getty Images, Stockholm Street Style, Oracle Fox, Splash Images, EJ Style Fashion Blog

I am hearting the pleated skirt trend popping up everywhere at the moment. From metallics being sported about by the likes of Alexa, to the whimsical pastels seen on Caroline Sieber and Lauren Conrad. My personal fave is the sheer black pleated skirt, teamed up with a plain white t-shirt and denim vest. That's my style down to a T!
Below are some pieces you might like to look at to aid the purchasing of this trans-seasonal style/trend to your wardrobe:
Short and Sweet: Top Shop - Ra Ra Skirt
Mimmy xx

Saturday, May 19, 2012


Boots: Joanne Mercer
Bag and Jacket: Zara
Its getting cold outside and my favourite thing about Melbourne in winter... Is the beautiful leaves that fall and cover the ground everywhere you go. 

Mimmy xx

Thursday, May 17, 2012


“15 years is a long time to successfully maintain and re-invent an event and it’s a true testament to the committee, sponsors and volunteers who work tirelessly to put it all together. Happy Birthday STYLEAID gives us the opportunity to do what we do best. Make some noise, celebrate and PARTY”
– Stephanie Patniotis, Event Co-Ordinator.
Photographed by Richard Jefferson

Photo 1: Model – Grady @ Chadwick Models
Garment by Vivienne Westwood @ Dilettante pour HOMME et FEMME

Photo 2: Model – Cat @ Viviens Model Management
Garment by Aurelio Costarella 
Headpiece by Reny Kestel for Aurelio Costarella

Established in 1998, STYLEAID in a fundraising initiative for the WA AIDS Council, raising money for the provision of support and care services for people living with HIV and prevention and education programs in WA. As the major fundraising event of the WA AIDS Council, STYLEAID is known for its creative boldness and innovation and its vital role to the ongoing success of this organisation.

This year STYLEAID turns 15 and plans to celebrate the event with another black tie event, catering for up to 750 people. The event will take inspiration from a child's birthday party, celebrating the milestone as well as the rainsing of $1 million since the event started.

Traditions will continue as the fashion industry’s finest take to the catwalk to showcase their Spring/Summer 2012 collections. While the list of designers currently remains under lock and key, this year’s line up is already stacking up to be a memorable one.

Photographer Richard Jefferson has vividly captured the images that tell the story for
STYLEAID 2012.  This year’s birthday party theme encompasses all things celebratory as the STYLEAID family unites for one big party. 

Happy Birthday STYLEAID will be held at the Burswood Entertainment Complex on Friday 27th of July 2012. Tickets on sale at the end of May.


Art Direction + Styling – Aly May
Photographer - Richard Jefferson
Assisted by Colleen Sutherland
Makeup – Hendra for M.A.C.
Hair – Sue Morgan @ Be Ba Beau
Assisted by Tanya Greer


Here is a clip put together by Lady Melbourne on the event Fashionopolis 2012.

Mimmy xx

Tuesday, May 15, 2012

Fashionopolis 2012

On Saturday I was apart of making a little bit of blogging history at the Nuffnang - Fashionopolis 2012. It was the first time in Australia that so many bloggers (150 of us to be precise) had gotten together in one room to meet, network, chat and learn about the ins and outs of 'professional' blogging.

The day started out with a wonderful talk by Lady Melbourne - 'Your Blog - Your Brand' and the do's and don'ts in the blogging world. 

After some morning tea and a bit of mingling we then got the opportunity to listen to a wonderful panel of presenters (Patty Huntington-Frock Writer, Jenny Bannister, Sarah Gale-The Iconic and Philip Boon) talking about the role of bloggers in today's fashion industry and their influence over shopping trends and peoples buying.

Finally the day wrapped up with a panel of presenters ( Kyra Pybus-Pybus PR, Amber Venz-rewardStyle and David Krupp-Nuffnang) talking about how bloggers can actually monetize their blogs and make a living off them. This was very interesting. For a long time the power of the blog and bloggers themselves has been taken for granted. Why should fashion retailers and other big powers see all the revenue that we generate them? The panel generated much discussion and were open to questions which really helped guide a lot us still finding our feet in this world.

A huge thanks goes out to Phoebe (Lady Melbourne) and David (Nuffnang) for organising such a wonderful event and we look forward to hopefully more of these in the future!
Beautiful flower arrangements by Domain Flowers
The beautiful Phoebe from Lady Melbourne and David Krupp from Nuffnang.
The event was held in the back warehouse of 1000 Pound Bend.
Team Africa!
Loving her Wang shoes.
Charmain from Heart + Bleeker
Chloe from
Neon was big on many of the bloggers who attended.
Fashion Hayley
Panel One: Jenny, Penny, Sarah and Philip.
Panel Two: Kyra, David and Amber.
Lady Melbourne doing her thing!
Mimmy xx

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