Thursday, August 30, 2012


Last night I was lucky enough to attend the the Electric Lounge Launch by Westfield Doncaster in celebration of Spring Summer 2012/13 fashion.
Moving with the times and competing in a world full of online shopping, Westfield have decided to now offer a new way of shopping allowing their customers to avoid trawling the stores. On show were their new 'pods' which allow you to browse and find items of clothing you like and want. The pods then allow you to create your own scrapbook of styles and then sends it to either your smart phone or electronic device eg iPad. You can then go straight to that store and find the item you were after!
What a genius way to get us out from in front of our computers and back into the retail space.
Mimmy xx
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